Salty Face is a surfer apparel brand in Beverly Hills, California. Salty Face focuses on delivering quirky products from surfer outfits, surfboards, t-shirts, hoodies, patches, stickers, and so on with some relatable quotes of course ;). Unfortunately, this brand exists only in my imagination. Yes! It's a passion project from an online brief by @Brand.brief on Instagram. Nonetheless, I had an amazing time creating these designs.

With the increasing global warming and global commitment for SDG in 2030, Salty Face is commited to supports those issues by one thing the owners do best: surfing. What better way to support surfing and nature other than serving the best quality surfer apparels and charity campaigns?

I came up with this concept just under 15 minutes sketching and visualizing the logomark in my head and it turned out to be pretty well! The logo also sets up the brand direction pretty well, with nature and surfing go hand-in-hand together.

I am super proud of the clothing tag designs! I made the clothing tag design to represent a surfboard fin. Each item type (hoodies, surfboards, etc) has a different model of surfboard fin and color, so it can be identified easily by customers and shopkeepers.